Faith Fashion Fusion was an exhibition put on by the Powerhouse Museum in Sydney. It explored Sydney’s emerging modest fashion market and the work of a new generation of fashion designers, retailers and bloggers offering stylish clothing and fashion advice to Muslim women.
The brief was to create a strong, visual system across all areas of the exhibition such as title walls, posters and labeling, along with the website, promotional media and book design. The intention was to create a striking, memorable series of graphic elements that would challenge stereotypical imagery of Muslim women using a mix of traditional, Arabic elements and inner-Sydney street fashion.
Because of the success of the exhibition, it also toured other parts of Australia which required us to create a templated system for press ads that the local media outlets could use.