Sheikh Faisal Foundation
The Sheikh Faisal bin Fahad Al-Thani Foundation is a non-profit organisation registered in Qatar with the vision being “to empower people by giving them something that cannot be taking a way”. This vision was echoed by its founder Sheikh Faisal Bin Qassim Bin Faisal Al-Thani.
The brief was to develop and completely refresh the brand while developing new corporate identity, marketing collateral and merchandise for this leading charity foundation based in Qatar. Our team then took this brief and researched the tradition and legacy of the Al-Thani family, using the results to inspire the creative direction and messaging that reflected their brand attributes of Tradition, Empowerment & Legacy. We were also flown to Qatar to creatively direct and shoot photos that have been used throughout the brand.